In this section

Arts, Audio/Video Technology, and Communications

emptyThe Arts, A/V Technology and Communications (AAVTC) Career Cluster® focuses on careers in designing, producing, exhibiting, performing, writing, and publishing multimedia content including visual and performing arts and design, journalism, and entertainment services. Careers in the AAVTC Career Cluster require a creative aptitude, a strong background in computer and technology applications, a strong academic foundation, and a proficiency in oral and written communication.

Programs of study

Design & Multimedia Arts: Fashion Design

Design & Multimedia Arts: Fashion Design Program of Study

The Design and Multimedia Arts program of study explores the occupations and educational opportunities associated with designing or creating graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. This program of study may also include exploration into designing clothing and accessories and creating special effects, animation, or other visual images using film, video, computers, or other electronic tools and media, for use in computer games, movies, music videos, and commercials.

Course pathways

Note: These programs are offered at all GISD campuses and the Gilbreath-Reed Career and Technical Center (GRCTC).

LevelCampus pathwayGRCTC pathway
1

8C100
Principles of Arts, A/V Technology, and Communications

8C100
Principles of Arts, A/V Tech., Communications

8C260
Digital Media

2

8C260
Digital Media

8C220
Fashion Design I

3

8C220
Fashion Design

8C930, 8C985 DC GRCTC
Fashion Design II/Lab

4

8Q360 (2 credits)
Career Preparation I

8C980, 8C985 DC GRCTC
Career Preparation I: Fashion Design

Potential careers

OccupationsMedian wageAnnual openings% Growth
Graphic Designers$44,8241,43315%
Multimedia Artists and Animators$67,39218621%

Postsecondary options

Below is a list of potential career certifications for a student interested in this pathway.

Education levelOptions
HS/Industry Certification
  • Adobe Certified Associate Certifications Photoshop**
  • Adobe Certified Expert Certifications
  • Apple Logic Pro X
  • OSHA 30 hr. General Industry***
Certificate/License*
  • Certified Digital Designer
  • WOW Certified Web Designer Apprentice
  • Adobe Suite Certifications
Associate's Degree
  • Animation, Interactive Technology, Video Graphics and Special Effects
  • Graphic Design
  • Game and Interactive Media Design
Bachelor's Degree
  • Animation, Interactive Technology, Video Graphics and Special Effects
  • Graphic Design
  • Game and Interactive Media Design
Master's/Doctoral Degree
  • Animation, Interactive Technology, Video Graphics and Special Effects
  • Graphic Design
  • Intermedia/Multimedia

*Additional certification information is available from the TEA CTE website.

**Offered at GISD campuses & GRCTC

***Offered at GISD Campuses

For more information on post-secondary options, visit the TXCTE website.

Expanded learning opportunities

One of the best ways to acquire experience in your chosen career is by engaging in exploration activities, work-based learning, or by joining a Career and Technical Student Organization (CTSO).

Exploration activities
  • Join the Technology Student Association (TSA) or SkillsUSA
  • Join a website development or coding club
Work-based learning activities
  • Intern with a multimedia or animation studio
  • Obtain a certificate in graphic design
Design & Multimedia Arts: Animation

Design & Multimedia Arts: Animation Program of Study

The Design and Multimedia Arts program of study explores the occupations and educational opportunities associated with designing or creating graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. This program of study may also include exploration into designing clothing and accessories and creating special effects, animation, or other visual images using film, video, computers, or other electronic tools and media, for use in computer games, movies, music videos, and commercials.

Animation pathway

Note: This program is offered at all GISD campuses.

LevelCampus pathway
1

8C100, 8C600 CCM LCHS
Principles of Arts, A/V Technology, and Communications

2

8C210, 8C215 DC, 8C620 CCM, 8C625 DC CCM LCHS
Animation I

3

8C320, 8C325 DC, 8C660 CCM LCHS
Animation II

8C410 (2) SHS
Animation II/Lab

4

8C420, 8C670 CCM LCHS
Practicum in Animation

Potential careers

OccupationsMedian wageAnnual openings% Growth
Graphic Designers$44,8241,43315%
Multimedia Artists and Animators$67,39218621%

Postsecondary options

Below is a list of potential career certifications for a student interested in this pathway.

Education levelOptions
HS/Industry Certification
  • Adobe Certified Associate Certifications-Animate CC**
  • Adobe Certified Expert Certifications
  • Apple Logic Pro X
Certificate/License*
  • Certified Digital Designer
  • WOW Certified Web Designer Apprentice
  • Adobe Suite Certifications
Associate's Degree
  • Animation, Interactive Technology, Video Graphics and Special Effects
  • Graphic Design
  • Game and Interactive Media Design
Bachelor's Degree
  • Animation, Interactive Technology, Video Graphics and Special Effects
  • Graphic Design
  • Game and Interactive Media Design
Master's/Doctoral Degree
  • Animation, Interactive Technology, Video Graphics and Special Effects
  • Graphic Design
  • Intermedia/Multimedia

*Additional certification information is available from the TEA CTE website.

**Offered at GISD campuses and the GRCTC

For more information on post-secondary options, visit the TXCTE website.

Expanded learning opportunities

One of the best ways to acquire experience in your chosen career is by engaging in exploration activities, work-based learning, or by joining a Career and Technical Student Organization (CTSO).

Exploration activities
  • Join the Technology Student Association (TSA) or SkillsUSA
  • Join a website development or coding club
Work-based learning activities
  • Intern with a multimedia or animation studio
  • Obtain a certificate in graphic design
Design & Multimedia Arts: Commercial Photography

Design & Multimedia Arts: Commercial Photography Program of Study

The Design and Multimedia Arts program of study explores the occupations and educational opportunities associated with designing or creating graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. This program of study may also include exploration into designing clothing and accessories and creating special effects, animation, or other visual images using film, video, computers, or other electronic tools and media, for use in computer games, movies, music videos, and commercials.

Commercial Photography pathway

Note: This program is offered at Rowlett HS (RHS)   

LevelRHS pathway
1

8C100
Principles of Arts, A/V Technology, and Communications

2

8C230
Commercial Photography I

3

8C310
Commercial Photography II

4

8C330
Practicum in Commercial Photography

Potential careers

OccupationsMedian wageAnnual openings% Growth
Graphic Designers$44,8241,43315%
Multimedia Artists and Animators$67,39218621%

Postsecondary options

Below is a list of potential career certifications for a student interested in this pathway.

Education levelOptions
HS/Industry Certification
  • Adobe Certified Associate Certifications-Photoshop**
  • Adobe Certified Expert Certifications
  • Apple Logic Pro X
Certificate/License*
  • Certified Digital Designer
  • WOW Certified Web Designer Apprentice
  • Adobe Suite Certifications
Associate's Degree
  • Animation, Interactive Technology, Video Graphics and Special Effects
  • Graphic Design
  • Game and Interactive Media Design
Bachelor's Degree
  • Animation, Interactive Technology, Video Graphics and Special Effects
  • Graphic Design
  • Game and Interactive Media Design
Master's/Doctoral Degree
  • Animation, Interactive Technology, Video Graphics and Special Effects
  • Graphic Design
  • Intermedia/Multimedia

*Additional certification information is available from the TEA CTE website.

**Offered at GISD campuses and the GRCTC

For more information on post-secondary options, visit the TXCTE website.

Expanded learning opportunities

One of the best ways to acquire experience in your chosen career is by engaging in exploration activities, work-based learning, or by joining a Career and Technical Student Organization (CTSO).

Exploration activities
  • Join the Technology Student Association (TSA) or SkillsUSA
  • Join a website development or coding club
Work-based learning activities
  • Intern with a multimedia or animation studio
  • Obtain a certificate in graphic design
Design & Multimedia Arts: Video Game Programming

Design & Multimedia Arts: Video Game Programming Program of Study

The Design and Multimedia Arts program of study explores the occupations and educational opportunities associated with designing or creating graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. This program of study may also include exploration into designing clothing and accessories and creating special effects, animation, or other visual images using film, video, computers, or other electronic tools and media, for use in computer games, movies, music videos, and commercials.

Video Game Programming pathways

Note: These programs are offered at all GISD campuses and the Gilbreath-Reed Career and Technical Center (GRCTC).

LevelCampus pathwayGRCTC pathway
1

8C100
Principles of Arts, A/V Technology, and Communications

8C260
Digital Media

8C100
Principles of Arts, A/V Tech., Communications

8C260
Digital Media

2

One of the following:

8C340
Video Game Design, and/or

8C200, 8C205
Graphic Design and Illustration I, and/or

8C210, 8C215 DC
Animation I

One of the following:

8C340
Video Game Design, and/or 

8C200, 8C205
Graphic Design and Illustration I, and/or

8C210, 8C215 DC
Animation I

3

91836
Game Programming and Design

8C990S (Fall) GRCTC
Video Game Programming, and

8C993S (Spring) GRCTC
Advanced Video Game Programming

4

8C430
Career Preparation I- Video Game Programming

8C996
Career Preparation I: eSports

Potential careers

OccupationsMedian wageAnnual openings% Growth
Graphic Designers$44,8241,43315%
Multimedia Artists and Animators$67,39218621%

Postsecondary options

Below is a list of potential career certifications for a student interested in this pathway.

Education levelOptions
HS/Industry Certification
  • Adobe Certified Associate Certifications-Illustrator or Animate CC**
  • Adobe Certified Expert Certifications
  • Apple Logic Pro X
  • MTA-Python**
  • Windows Operation Systems Fundamentals**
Certificate/License*
  • Certified Digital Designer
  • WOW Certified Web Designer Apprentice
  • Adobe Suite Certifications
Associate's Degree
  • Animation, Interactive Technology, Video Graphics and Special Effects
  • Graphic Design
  • Game and Interactive Media Design
Bachelor's Degree
  • Animation, Interactive Technology, Video Graphics and Special Effects
  • Graphic Design
  • Game and Interactive Media Design
Master's/Doctoral Degree
  • Animation, Interactive Technology, Video Graphics and Special Effects
  • Graphic Design
  • Intermedia/Multimedia

*Additional certification information is available from the TEA CTE website.

**Offered at GISD campuses and the GRCTC

For more information on post-secondary options, visit the TXCTE website.

Expanded learning opportunities

One of the best ways to acquire experience in your chosen career is by engaging in exploration activities, work-based learning, or by joining a Career and Technical Student Organization (CTSO).

Exploration activities
  • Join the Technology Student Association (TSA) or SkillsUSA
  • Join a website development or coding club
Work-based learning activities
  • Intern with a multimedia or animation studio
  • Obtain a certificate in graphic design
Design & Multimedia Arts: Printing & Imaging

Design & Multimedia Arts: Printing & Imaging Program of Study

The Design and Multimedia Arts program of study explores the occupations and educational opportunities associated with designing or creating graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. This program of study may also include exploration into designing clothing and accessories and creating special effects, animation, or other visual images using film, video, computers, or other electronic tools and media, for use in computer games, movies, music videos, and commercials.

Printing & Imaging pathway

Note: This program is offered at the Gilbreath-Reed Career and Technical Center (GRCTC).

LevelGRCTC pathway
1

8C100
Principles of Arts, A/V Technology, and Communications

2

8C200, 8C205 DC, 8C700 MST, 8C705 DC MST DC
Graphic Design and Illustration I

3

8C960 GRCTC (2)
Graphic Design and Illustration II/Lab

4

8C970 (2), 8C973 (3) GRCTC
Practicum in Graphic Design and Illustration

Potential careers

OccupationsMedian wageAnnual openings% Growth
Graphic Designers$44,8241,43315%
Multimedia Artists and Animators$67,39218621%

Postsecondary options

Below is a list of potential career certifications for a student interested in this pathway.

Education levelOptions
HS/Industry Certification
  • Adobe Certified Associate Certifications-Photoshop, Illustrator, Indesign**
  • Adobe Certified Expert Certifications
  • Apple Logic Pro X
Certificate/License*
  • Certified Digital Designer
  • WOW Certified Web Designer Apprentice
  • Adobe Suite Certifications
Associate's Degree
  • Animation, Interactive Technology, Video Graphics and Special Effects
  • Graphic Design
  • Game and Interactive Media Design
Bachelor's Degree
  • Animation, Interactive Technology, Video Graphics and Special Effects
  • Graphic Design
  • Game and Interactive Media Design
Master's/Doctoral Degree
  • Animation, Interactive Technology, Video Graphics and Special Effects
  • Graphic Design
  • Intermedia/Multimedia

*Additional certification information is available from the TEA CTE website.

**Offered at GISD campuses and the GRCTC

For more information on post-secondary options, visit the TXCTE website.

Expanded learning opportunities

One of the best ways to acquire experience in your chosen career is by engaging in exploration activities, work-based learning, or by joining a Career and Technical Student Organization (CTSO).

Exploration activities
  • Join the Technology Student Association (TSA) or SkillsUSA
  • Join a website development or coding club
Work-based learning activities
  • Intern with a multimedia or animation studio
  • Obtain a certificate in graphic design
Digital Communications: Digital Audio Technology

Digital Communications: Digital Audio Technology Program of Study

The Digital Communications program of study explores the occupations and educational opportunities associated with the production of audio and visual media formats for various purposes, such as TV broadcasts, advertising, video production, or motion pictures. This program of study may also include exploration into operating machines and equipment to record sound and images, such as microphones, sound speakers, video screens, projectors, video monitors, sound and mixing boards, and related electronic equipment.

Course pathways

Note: This pathway is only available at Naaman Forest HS (NFHS).

LevelNFHS pathway
1

8C100
Principles of Arts, A/V Tech., Communications

2

8C110S, 8C111S AVID HS
8C050S, 8C051S AVID MS

Professional Communications

3

8C240
Digital Audio Technology I

4

8C342
Digital Audio Technology II

Potential careers

OccupationsMedian wageAnnual openings% Growth
Sound Engineering Technicians$39,5627927%
Camera Operators, Television, Video and Motion Picture$50,0241299%
Audio and Video Equipment Technicians$40,58175729%
Film and Video Editors$47,38211823%

Postsecondary options

Below is a list of potential career certifications for a student interested in this pathway.

Education levelOptions
HS/Industry Certification
  • Apple Final Cut Pro X
  • Apple Logic Pro X
  • Adobe Certified Associate Premiere Pro**
  • Adobe Certified Associate Certifications-AFter Effects and/or Flash**
Certificate/License*
  • Certified Video Engineer
  • Commercial Audio Technician
  • Certified AM Directional Specialist
  • Certified Broadcast Radio Engineer
Associate's Degree
  • Recording Arts Technology/Technician
  • Cinematography and Film/Video Production
  • Radio and Television Broadcasting Technology/Technician
  • Music Technology
Bachelor's Degree
  • Recording Arts Technology/Technician
  • Cinematography and Film/Video Production
  • Radio and Television
  • Agricultural Communication/ Journalism
Master's/Doctoral Degree
  • Communications Technology/Technician
  • Cinematography and Film/Video Production
  • Radio and Television
  • Agricultural Communication/ Journalism

*Additional certification information is available from the TEA CTE website.

**Offered at GISD campuses

For more information on post-secondary options, visit the TXCTE website.

Expanded learning opportunities

One of the best ways to acquire experience in your chosen career is by engaging in exploration activities, work-based learning, or by joining a Career and Technical Student Organization (CTSO).

Exploration activities
  • Join the Technology Student Association (TSA) or SkillsUSA
  • Shadow a production team
Work-based learning activities
  • Intern at a local television station or video production company
Digital Communications: Audio Video Production

Digital Communications: Audio Video Production Program of Study

The Digital Communications program of study explores the occupations and educational opportunities associated with the production of audio and visual media formats for various purposes, such as TV broadcasts, advertising, video production, or motion pictures. This program of study may also include exploration into operating machines and equipment to record sound and images, such as microphones, sound speakers, video screens, projectors, video monitors, sound and mixing boards, and related electronic equipment.

Course pathways

Note: This pathway is only available at Lakeview Centennial HS (LCHS) and Naaman Forest HS (NFHS).

LevelLCHS pathwayNFHS pathway
1

8C600 CCM
Principles of Arts, A/V Technology, and Communications

8C110S, 8C050S
Professional Communications

8C100
Principles of Arts, A/V Tech., Communications

2

8C630 CCM
Audio/Video Production I

8C110S, 8C111S AVID HS
8C050S, 8C051S AVID MS

Professional Communications

3

8C640 CCM
Audio/Video Production II/Lab

8C250
Audio Video Production I

4

8C650 (2) CCM, 8C652 (3) CCM
Practicum in Audio/Video Production

8C350
Audio Video Production II/Lab

Potential careers

OccupationsMedian wageAnnual openings% Growth
Sound Engineering Technicians$39,5627927%
Camera Operators, Television, Video and Motion Picture$50,0241299%
Audio and Video Equipment Technicians$40,58175729%
Film and Video Editors$47,38211823%

Postsecondary options

Below is a list of potential career certifications for a student interested in this pathway.

Education levelOptions
HS/Industry Certification
  • Apple Final Cut Pro X
  • Apple Logic Pro X
  • Adobe Certified Associate Premiere Pro**
  • Adobe Certified Associate Certifications-After Effects and/or Flash**
Certificate/License*
  • Certified Video Engineer
  • Commercial Audio Technician
  • Certified AM Directional Specialist
  • Certified Broadcast Radio Engineer
Associate's Degree
  • Recording Arts Technology/Technician
  • Cinematography and Film/Video Production
  • Radio and Television Broadcasting Technology/Technician
  • Music Technology
Bachelor's Degree
  • Recording Arts Technology/Technician
  • Cinematography and Film/Video Production
  • Radio and Television
  • Agricultural Communication/ Journalism
Master's/Doctoral Degree
  • Communications Technology/Technician
  • Cinematography and Film/Video Production
  • Radio and Television
  • Agricultural Communication/ Journalism

*Additional certification information is available from the TEA CTE website.

**Offered at GISD campuses

For more information on post-secondary options, visit the TXCTE website.

Expanded learning opportunities

One of the best ways to acquire experience in your chosen career is by engaging in exploration activities, work-based learning, or by joining a Career and Technical Student Organization (CTSO).

Exploration activities
  • Join the Technology Student Association (TSA) or SkillsUSA
  • Shadow a production team
Work-based learning activities
  • Intern at a local television station or video production company
Girl working on cutting out a print in printing/imaging

Graduation planning

Endorsement: Business & Industry

See course descriptions and additional information on the high school course descriptions page.