In this section

Business, Marketing, and Finance

emptyThe Business, Marketing and Finance Career Cluster® focuses on careers in planning, organizing, directing, and evaluating business functions essential to efficient and productive business operations.

Programs of study

Accounting and Financial Services

Accounting & Financial Services Program of Study

The Accounting & Financial Services program of study teaches CTE concentrators how to examine, analyze, and interpret financial records. Through this program of study, students will learn the skills necessary to perform financial services, prepare financial statements, interpret accounting records, give advice, or audit and evaluate statements prepared by others. This program of study will also introduce students to mathematical modeling tools.

Course pathways

Note: This program is offered at all GISD campuses and the Gilbreath-Reed Career and Technical Center (GRCTC). This program also has a specialized version as part of the Lakeview Centennial HS (LCHS) College and Career Magnet as well as the Naaman Forest HS(NFHS) Global Business & Leadership magnet.

LevelHS Campus pathwayGRCTC pathwayLCHS CCM & NFHS GBL pathway
1

8D100 (MS), 8D100 (HS), 8D105 DC

Principles of Business, Marketing and Finance, and/or

8F210S (MS)
Banking and Financial Services, and/or

8D120, 8D125 DC
Business Information Management I

8D100 (MS), 8D100 (HS), 8D105 DC

Principles of Business, Marketing and Finance, and/or

8F210S (MS)
Banking and Financial Services, and/or

8D120, 8D125 DC
Business Information Management I

8D600 CCM, 8D515 DC GBL
Principles of Business, Marketing and Finance

28F200, 8F205 DC
Accounting I
8F200, 8F205 DC
Accounting I

8D615 DC CCM, 8D525 DC GBL
Business Information Management I

3

8F100, 8F105 DC
Money Matters, and/or

8F300, 8F305 DC
Financial Mathematics

8F910 (H), 8F915 DC GRCTC
Accounting II, and

8F900 GRCTC
Insurance Operations

 

8F625 DC CCM, 8F525 DC GBL
Accounting I

48F410
Insurance Operations

8F920 GRCTC
Financial Analysis, and

8F930 GRCTC
Securities Investments

8F6365 DC CCM, 8F535 DC GBL
Accounting II (H)

Potential careers

OccupationsMedian WageAnnual Openings% Growth
Accountants and Auditors$71,46914,43622%
Loan Officers$68,5982,41919%
Personal Financial Advisors$86,9651,86152%
Administrative Service Managers$96,1382,27721%
Insurance Underwriters$66,20659414%

Postsecondary options

Below is a list of potential career certifications for a student interested in this pathway.

Education LevelOptions
HS/Industry Certification
  • QuickBooks Certified User**
  • Microsoft Office Specialist or Expert- Excel**
  • Certified Insurance Service Representative
  • Entrepreneurship and Small Business**
Certificate/License*
  • Certified Management Accountant
  • Certified Internal Auditor
  • Certified Income Specialist
  • Certified Public Accountant
Associate's Degree
  • Real Estate
  • Financial, General
  • Financial Planning and Services
  • Certified Income Specialist
Bachelor's Degree
  • Accounting
  • Financial, General
  • Financial Planning and Services
  • Certified Income Specialist
Master's/Doctoral Degree
  • Financial Accounting
  • Business Administration
  • Financial Planning

*Additional certification information is available from the TEA CTE website.

**Added, offered at GISD campuses

For more information on post-secondary options, visit the TXCTE website.

Expanded learning opportunities

One of the best ways to acquire experience in your chosen career is by engaging in exploration activities, work-based learning, or by joining a Career and Technical Student Organization (CTSO).

Exploration activities
  • Join Business Professionals of America (BPA), Future Business Leaders of America (FBLA), and DECA
Work-based learning activities
  • Get an internship with a local accounting firm
  • Earn a Microsoft Office Specialist (MOS) certification
Business Management

Business Management Program of Study

The Business Management program of study teaches CTE concentrators how to plan, direct, and coordinate the administrative services and operations of an organization. Through this program of study, students will learn the skills necessary to formulate policies, manage daily operations, and allocate the use of materials and human resources. This program of study will also introduce students to mathematical modeling tools and organizational evaluation methods.

Course pathways

Note: This program is offered at all GISD campuses and the Gilbreath-Reed Career and Technical Center (GRCTC). This program also has a specialized version as part of the Lakeview Centennial HS (LCHS) College and Career Magnet as well as the Naaman Forest HS(NFHS) Global Business & Leadership magnet.

LevelHS Campus pathwayGRCTC pathwayLCHS CCM & NFHS GBL pathway
1

8D100 (MS), 8D100, 8D105 (HS)
Principles of Business, Marketing and Finance, and/or

8D210S (MS)
Virtual  Business

8D100 (MS), 8D100, 8D105 DC (HS)
Principles of Business, Marketing and Finance, and/or

8D210S (MS)
Virtual Business

8D505 GBL (MS), 8D600 CCM, 8D515 DC GBL
Principles of Business, Marketing and Finance

2

8D120, 8D125 DC
Business Information Management I

8D230, 8D235 DC
Business Law

8D120, 8D125 DC
Business Information Management I

8D615 DC CCM, 8D525 DC GBL
Business Information Management I, and/or

8D665 DC CCM, 8D545 DC GBL
Business Law

3

8D200S, 8D205S DC
Global Business

8D220S
Human Resources Management

8D930S GRCTC
Business Management, and

8D910S, 8D915S GRCTC
Business Information Management II

8D635 DC CCM, 8D535 DC GBL
Business Information Management II

48F400
Statistics and Business Decision Making

8D950, 8D955 DC GRCTC(2), 8D970, 8D975 DC GRCTC (3)
Practicum in Business Management

8D205S DC (LCHS), 8D565S DC GBL
Global Business

8D220S (LCHS), 8D550S GBL
Human Resources Management

8F400
Statistics and Business Decision Making

Potential careers

OccupationsMedian WageAnnual Openings% Growth
Administrative Service Managers$96,1382,27721%
Management Analysts$87,6514,70632%
General and Operations Managers$107,64018,67920%
Operations Research Analysts$78,0831,12838%
Supervisors of Administrative Support Workers$57,61614,98220%

Postsecondary options

Below is a list of potential career certifications for a student interested in this pathway.

Education LevelOptions
HS/Industry Certification
  • Microsoft Office Specialist or Expert- Excel**
  • Microsoft Office Specialist or Expert- Word**
  • Google Cloud Certified Professional- G-Suite**
  • Entrepreneurship and Small Business**
Certificate/License*
  • Certified Records Manager
  • Certified Facility Manager
  • Certified Commercial Contracts Manager
  • Teradata 14 Basics/ Certified Technical Specialist
Associate's Degree
  • Business Administration
  • Business/Commerce
  • Public Administration
  • Business Management
Bachelor's Degree
  • Business Administration
  • Business/Commerce
  • Public Administration
  • Management Science
Master's/Doctoral Degree
  • Business Administration
  • Business Management
  • Public Administration
  • Management Science

*Additional certification information is available from the TEA CTE website.

**Added, offered at GISD campuses and GRCTC

For more information on post-secondary options, visit the TXCTE website.

Expanded learning opportunities

One of the best ways to acquire experience in your chosen career is by engaging in exploration activities, work-based learning, or by joining a Career and Technical Student Organization (CTSO).

Exploration activities
  • Join Business Professionals of America (BPA), Future Business Leaders of America (FBLA), and DECA
Work-based learning activities
  • Get an internship with a local business or chamber of commerce
Entrepreneurship

Entrepreneurship Program of Study

The Entrepreneurship program of study teaches CTE concentrators how to plan, direct, and coordinate the management and operations of public or private sector organizations. Through this program of study, students will learn the skills necessary to formulate policies, manage daily operations, analyze management structures, and plan for the use of materials and human resources.

Course pathways

Note: This program is offered at all GISD campuses and the Gilbreath-Reed Career and Technical Center (GRCTC). This program also has a specialized version as part of the Lakeview Centennial HS (LCHS) College and Career Magnet as well as the Naaman Forest HS(NFHS) Global Business & Leadership magnet.

LevelCCM LCHS and GBL NFHS pathwaysGRCTC pathway
1CCM 8D600, 8D515 DC GBL
CCM or GBL Principles of Business, Marketing and Finance

8D100 Middle School, 8D100, 8D105 DC High School
Principles of Business, Marketing, and Finance

2

8D615 DC CCM, 8D525 DC GBL
CCM or GBL Business Information Management I

8D120, 8D125 DC
Business Information Management I

38N600 CCM, 8N540 GBL
CCM or GBL Entrepreneurship

8N940 GRCTC***
Entrepreneurship

4

CCM 8D670, GBL 8D570
CCM or GBL Capstone-Project Based Research (PBR)

8N990 (2) GRCTC***
Career Preparation I: Entrepreneurship

Potential careers

OccupationsMedian wageAnnual openings% Growth
General and Operations Managers$107,64018,67920%
Management Analysts$87,6514,70632%
Managers, All Others$113,1101,79426%

Postsecondary options

Below is a list of potential career certifications for a student interested in this pathway.

Education levelOptions
HS/Industry Certification
  • Microsoft Office Expert-Excel**
  • Microsoft Office Expert-Word**
  • Entrepreneurship and Small Business**
Certificate/License*
  • Certified Facility Manager
  • Certified Management Accountant
  • Certified Project Consultant
  • Accredited Management Consultant
Associate's Degree
  • Business Administration and Management
  • Business/ Commerce
  • Public Administration
  • Business Management
Bachelor's Degree
  • Business Administration and Management
  • Business/ Commerce
  • Public Administration
  • Management Science
Master's/Doctoral Degree
  • Business Administration and Management
  • Business/ Commerce
  • Public Administration
  • Management Science

*Additional certification information is available from the TEA CTE website.

**Added, offered at LCHS, NFHS and the GRCTC

***8N960 Retail Management will be taken with 8N940 Entrepreneurship at the GRCTC.

For more information on post-secondary options, visit the TXCTE website.

Expanded learning opportunities

One of the best ways to acquire experience in your chosen career is by engaging in exploration activities, work-based learning, or by joining a Career and Technical Student Organization (CTSO).

Exploration activities
  • Join the Business Professionals of America (BPA)
  • Join the Future Business Leaders of America (FBLA)
  • Join DECA
Work-based learning activities
  • Internship with local management consulting firm
Marketing and Sales

Marketing and Sales Program of Study

The Marketing and Sales program of study teaches CTE concentrators how to collect information to determine potential sales of a product or service and/or create a marketing campaign to market or distribute goods and services. Through this program of study, students will learn the skills necessary to understand and apply data on customer demographics, preferences, needs, and buying habits.

Course pathways

Note: This program is offered at all GISD campuses and the Gilbreath-Reed Career and Technical Center (GRCTC). This program also has a specialized version as part of the Lakeview Centennial HS (LCHS) College and Career Magnet. 

LevelCampus pathways GRCTC pathway CCM LCHS pathway
1

8D100 Middle School, 8D505 GBL MS, 8D100, 8D105 DC
Principles of Business, Marketing, and Finance

8D210S Middle School
Virtual Business

8D100 Middle School, 8D505 GBL MS, 8D100, 8D105 DC
Principles of Business, Marketing, and Finance

8D210S Middle School
Virtual Business

CCM 8D600
CCM Principles of Business, Marketing, & Finance

2

One of the following:

8N210S
Fashion Marketing and/or

8N230S
Sports and Entertainment Marketing

8N200S
Advertising

8N210S
Fashion Marketing

8N230S
Sports and Entertainment Marketing

One of the following:

8N210S
Fashion Marketing and/or

8N230S
Sports and Entertainment Marketing

3

One of the following:

8N220S
Social Media Marketing and/or

8N200S
Advertising and/or

8F400
Statistics and Business Decision Making

8N960 GRCTC****

Retail Management

8N220S
Social Media Marketing

8N200S
Advertising

8F400
Statistics and Business Decision Making

 

8N310 (3)
Practicum in Marketing (Extended)

 8N970 GRCTC

Advanced Marketing

8D670
CCM Capstone-Project Based Research (PBR)

Potential careers

OccupationsMedian wageAnnual openings% Growth

Marketing Research Analysts and Marketing Specialists

$70,3464,66440%

Insurance Sales Agents

$43,1815,88630%

Management Analysts

$87,6514,70632%

Wholesale and Retail Buyers

$51,1061,29919%

First-Line Supervisors of Retail Sales Workers

$72,550 2,826 15% 

Postsecondary options

Below is a list of potential career certifications for a student interested in this pathway.

Education levelOptions
HS/Industry Certification
  • Microsoft Office Specialist or Expert-Excel***
  • Microsoft Office Specialist or Expert-Word***
  • Google Analytics Individual Qualification**
  • Entrepreneurship and Small Business**
Certificate/License*
  • Certified Product Manager
  • DMA Certified Marketing Professional
  • Certified Salesperson
  • Real Estate Appraiser
Associate's Degree
  • Marketing/Marketing Management, General
  • Consumer Merchandising/Retailing Management
  • International Marketing
  • Business
Bachelor's Degree
  • Marketing/Marketing Management, General
  • Business Administration
  • Applied Economics
  • Marketing Research
Master's/Doctoral Degree
  • Marketing/Marketing Management, General
  • Business Administration
  • Applied Economics
  • Advertising

*Additional certification information is available from the TEA CTE website.

**Offered at GISD campuses and the GRCTC

***Only offered at the GRCTC

****8N940 Entrepreneurship will be taken with 8N960 Retail Management at the GRCTC

For more information on post-secondary options, visit the TXCTE website.

Expanded learning opportunities

One of the best ways to acquire experience in your chosen career is by engaging in exploration activities, work-based learning, or by joining a Career and Technical Student Organization (CTSO).

Exploration activities
  • Join the Business Professionals of America (BPA)
  • Join the Future Business Leaders of America (FBLA)
  • Join DECA
Work-based learning activities
  • Do an internship with a local marketing firm
  • Shadow a real estate agent
  • Operate a school store on campus
A student working on a  computer

Graduation planning

Endorsement: Business & Industry

See course descriptions and additional information on the high school course descriptions page.